Writing · building in public
Building in public from a one-person AI ops studio for B2B marketing agencies — shipping notes, what converted, and what I learned making it.
Delivery efficiency is not about pushing agency teams harder. It is about standardizing the work that repeats, automating the right handoffs, and protecting strategic review so client outcomes improve without adding headcount.
Read itAgency research work is often where margin disappears before production even starts. These workflows show what to automate now, where humans should stay involved, and how to turn repeated research into a reliable AI ops system.
Read itRework eats margin quietly because it hides inside unclear briefs, scattered feedback, and late approvals. Better ops give creative teams cleaner inputs, tighter review gates, and repeatable workflows without turning the agency into a factory.
Read itMarketing teams do not need another disconnected AI tool. They need an AI ops layer that connects workflows, data, review, and accountability so output rises without quality or margin falling.
Read itWarm leads usually go cold because the system around them is too slow, not because sales reps are lazy. Learn how B2B teams can tighten routing, follow-up, CRM hygiene, and automation without adding headcount.
Read itMargins rarely disappear in one dramatic failure. They leak through handoffs, revisions, reporting, and unclear ownership, which is why agency marketing systems need to be designed around delivery margin from day one.
Read itA good small business website does not need to do everything at once. Start with the pieces that help Los Angeles clients understand your services, trust you, and book without extra texting.
Read itThe best first automation is rarely the flashiest AI use case. Learn how B2B marketing agencies can prioritize onboarding, reporting, CRM, and delivery workflows to improve margin without adding headcount.
Read itYour website should help people find you, trust you, and book without extra back-and-forth. Learn how to choose the right Los Angeles website builder for your local service business.
Read itA pretty website is only helpful if you can keep it current. Learn how to plan a simple, booking-friendly small business website that is easier to update during busy weeks, slow seasons, and everyday client changes.
Read itThe right web design help should match your business, budget, and booking goals. Use this plain-English guide to compare designers, studios, and agencies before you hire someone in Los Angeles, without getting buried in tech talk.
Read itA good local website should help clients feel sure, not lost. Use these Los Angeles web design tips to make booking easier, show trust faster, and keep your slow weeks from feeling so slow.
Read itA web agency can be the right call for complex launches, bigger teams, or a full rebrand. For many local service businesses, a smaller booking page or focused site may get clients booking faster.
Read itA busy website can make good clients hesitate. This guide shows Los Angeles service businesses how to choose one clear goal, shape each section around it, and make inquiries easier to send.
Read itA $700 website and a $7,000 website can both be real quotes, but they may not include the same work. Here’s how to understand what you’re paying for, especially if your business relies on bookings.
Read itA pretty website can still lose clients if the layout feels confusing. Learn the common page mistakes that make people leave early and how to make booking feel easier.
Read itWebsite quotes can feel all over the place, especially when you just need more bookings. This guide breaks down 2026 websites prices, what affects cost, and how LA small business owners can choose the right budget.
Read itYour website should guide people like a calm front desk, not make them hunt for answers. Use this plain-English layout guide to help clients understand your services, trust you, and book.
Read itYour website should make booking feel simple, not like homework. These layout tips show local service businesses how to guide visitors from hello to booked with clearer sections, mobile-friendly pages, and trust in the right places.
Read itA good service page should calm doubts before a client taps book. Here’s how Los Angeles salons, trainers, and solo pros can make pricing, trust, mobile layout, and next steps feel clear.
Read itYour website should help new clients feel sure, not stuck. These service website design tips show how to make booking easier for local studios, salons, trainers, and solo pros.
Read itChoosing a web designer is not just about finding someone with a beautiful portfolio. For most small businesses, your website has a job to do: help people…
Read itA beautiful site is not enough if visitors cannot quickly understand, trust, and book you. This guide breaks down the conversion essentials every service website needs, from clear offers to mobile-first CTAs.
Read itWeek 12 of Shipping Every Week: last week I set Powr down and said I was picking up a web design studio. This week I had to actually do it. And I learned something…
Read itWeek 11 of Shipping Every Week: for the first time since I started, Powr feels like a failure. I started building it in March 2025. I got serious about marketing in…
Read itWeek 10 of Shipping Every Week. A friend reached out a couple of weeks ago with a problem I couldn't stop thinking about. After nine weeks heads down on Powr…
Read itWeek 9 of Shipping Every Week: I didn't ship a single feature this week. Last week I switched Powr's entire video pipeline over to a rebuilt one. This week I made…
Read itWeek 8 of Shipping Every Week: I hired a powerlifting coach last week. Then I spent this week making sure he never has to open my app. Becoming my own customer in a…
Read itWeek 7 of Shipping Every Week: my app was crashing all week. Claude couldn't fix it. That sentence is the whole week, and it's also the most useful thing I've…
Read itWeek 6 of Shipping Every Week: my biggest fear with Powr right now is that the video archive isn't reliable enough to be the killer feature it's supposed to be. The…
Read itWeek 5 of Shipping Every Week: this week, marketing drove development. Not the other way around. That inversion turned out to be the most useful forcing function…
Read itWeek 4 of Shipping Every Week: Powr 0.6.4 went live on the iOS App Store and the Google Play alpha. Last week was "1 Reel → 4 users → 1 paid sub." The obvious move…
Read itOne Instagram Reel → 4 new users and my first paid subscriber. After months of testing Search Ads, SEO, and newsletters (combined: 0 conversions, 0 users), I think…
Read itI built an app! Week 2 of Shipping Every Week, and the highlight is a real one: Powr, the powerlifting tracker, is now available on the iOS App Store. Not in…
Read itYou need to ship more. That's what I keep telling myself. I've told myself for months. And here's what I've learned about telling yourself to change: it does almost…
Read itBook your free intro call. Thirty minutes to walk me through your ops and find out where the margin is leaking.